Success Story 4 – Lifecare Multispeciality Hospital, Chiplun
How Quirky Craftech Turned Lifecare Hospital Into a Healthcare Powerhouse for Konkan Region & Beyond
About Lifecare Hospital, Chiplun
Lifecare Hospital is one of the largest and most trusted multi-speciality healthcare centers in Chiplun, strategically located to serve not just Chiplun but also neighboring regions like Ratnagiri, Khed, and across the Konkan belt.
Founded by a team of 4 renowned Mumbai-based doctors:
With a vision to bridge the healthcare gap between metro cities and small towns, Lifecare Hospital set out to deliver city-grade healthcare facilities locally — helping reduce patient travel to Mumbai.
The Challenge
Despite strong infrastructure, expert doctors, and a wide range of medical services, Lifecare faced common small-town healthcare limitations:
Lack of Digital Presence & Awareness
- Low visibility of services
- Patients unaware of Mumbai-level treatment available locally
- No strong digital footprint
Poor Communication of Services
- No structured marketing or promotion
- No education about hospital’s specialties and equipment
- No visibility of doctors’ credentials or track record
Limited Reach & Small Footfall
- Depended heavily on word-of-mouth
- No systems to attract or retain new patients
No Connect With Youth or NRI Families
- Children of elderly patients abroad couldn’t coordinate treatments
- No teleconsultation or remote updates
- No tech-driven care experience
Our Strategic Solution at Quirky Craftech
We didn’t see Lifecare as just a hospital — we positioned it as a Community Impact Healthcare Brand for Konkan.
What We Did — The Growth Levers
Complete Digital Transformation
- Designed a clean, modern, informative website
- Highlighted services, doctor profiles, facilities & departments
- Implemented local SEO for better search visibility across Chiplun & Konkan
Awareness & Education Campaigns
- Created a content strategy focused on local languages (Marathi & Hindi)
- Ran campaigns around: Disease prevention, Disease prevention, Facility awareness & Health tips from experts
- Built strong community trust through localized messaging
Launched a YouTube Channel in Marathi
- Regional content hosted by hospital doctors themselves
- Topics simplified in local language
- Created emotional connection and positioned doctors as educators & experts
Enabled Technological Advancements
- Set up online consultation especially for NRI families
- Enabled WhatsApp appointment systems
- Introduced virtual medical updates for patient caretakers
- Shared digital prescriptions & reports for easy access
Patient Growth & Revenue Expansion Strategy
- Focused not only on surgeries but also: Preventive check-ups, Diagnostics & Health camps
- Positioned Lifecare as a “Preventive + Curative” hub, not just a last-resort hospital
- Created a community healthcare ecosystem, rather than a one-time service provider
The Results → Impact Delivered by Quirky Craftech
- Footfall
- Patient Reach
- Revenue
- Brand Recall
- Patient Retention
- Doctor Branding
- YouTube Growth
- Increased significantly across all departments
- Expanded to Ratnagiri, Khed, surrounding villages, and NRI families overseas
- Grew across both large surgeries and routine healthcare services
- Lifecare became synonymous with Trusted Healthcare in Konkan
- Patients returned for regular checkups, not just emergencies
- Founders positioned as regional healthcare leaders & educators
- Successful Marathi content platform — building education & trust
In Essence
We didn’t just market a hospital. We built Lifecare as a Healthcare Ecosystem — deeply integrated with the needs, language, and emotions of the people it serves.
