Success Story 3: Feugo Tormento Football Academy
Redesigning the Game Plan. Repositioning the Brand.
About Feugo Tormento
Feugo Tormento, founded by Awais Shaikh, is a fast-growing football academy known for nurturing young talent and promoting grassroots football training. Initially focused on kids and teenagers — a space filled with competition and seasonal constraints — the academy faced a critical growth question:
“How long do we keep playing in the same league as every other academy?”
1st Growth Lever: Breaking the Rat Race
How Feugo Tormento Repositioned Itself Beyond Kids’ Football & Created a New Revenue Vertical
The Challenge
Despite early success in the kids segment, growth was plateauing. Why?
The Strategic Shift
We reimagined Feugo Tormento through a bold new lens – Audience Diversification
Identified Untapped Opportunity: Adult Football Training for Working Professionals
Execution → Action → Results (In Just 60 Days)
How We Identified Demand
The Result
Feugo Tormento is no longer just a kids’ academy.
It’s now a community-first, inclusive football brand for:
Why This Worked
No structured competition
Higher paying capacity
Lifestyle trend for corporates
Repeatable customer base
Premium community
2nd Growth Lever: Internal Tournaments for Recurring Revenue & Engagement
To build ongoing excitement and deepen engagement, we introduced in-house branded tournaments — for both kids and adults.
Branded In-House Tournaments
Independence Cup
Inter Feugo Cup
Republic Cup
Weekend Knockouts
Parent vs Kid Matches
Working Professionals
Strategic Impact of Tournaments
- Participation Fees
- Increased Retention
- Community & Culture
- Social Media Content
- Recurring Cash Flow
- Direct tournament revenue
- Long-term student engagement
- Boosted internal loyalty
- Match-day content for visibility
- Monthly cash from in-house events
What Did We Really Achieve?
The Bigger Picture
Feugo Tormento has transformed into an ecosystem — where football meets fitness, friendships, and fun for all ages.
