Success Story 2: Autograph Interiors
How Quirky Craftech Built Autograph Interiors From Just a Vision Into a Powerful, Profitable & Positioned Design Brand
About Autograph Interiors
Autograph Interiors, led by the exceptionally talented Ms. Chandni Agarwal, is a bespoke interior design firm crafting elevated living & working spaces that reflect personality, purpose, and luxury.
With a legacy of working with industry giants like Lodha Builders, Rustomjee, Kalpataru, and Hiranandani, Chandni was no stranger to premium design. But this time, it wasn’t about contributing to someone else’s vision.
“This time — it was about building her own.”
From working with giants to becoming one — that was the Autograph Interiors dream.
The Challenge
Like every founder transitioning from corporate expertise to personal brand ownership, Autograph Interiors came with its own set of challenges:
No Existing Brand Identity or Operational Structure
- No logo, website, positioning, or defined communication
- Zero backend operations or project management systems
- Everything in Chandni’s head — nothing on paper
No Clear Audience Positioning
- Was it a luxury design firm? Homes only? Commercial too?
- No clarity on ideal clients — HNIs, couples, offices?
No Online Presence or Sales Structure
- No marketing strategy or inbound lead mechanism
- No storytelling around Chandni’s vast experience & design expertise
The Strategy We Built at Quirky Craftech
We didn’t just build a brand for Autograph Interiors.
We built a business engine — ready to attract, operate, convert, and deliver.
Our Growth Blueprint for Autograph Interiors
Business & Operational Structuring
Created SOPs for:
- Enquiry handling
- Client on boarding
- Quotations & site visits
- Project management
Built vendor management systems for seamless execution
Designed internal operational documents for future scalability
Brand Positioning & Identity Creation
Defined brand narrative:
“Personalized Luxury. Functional Spaces. Thoughtful Design.”
Created brand language blending minimal aesthetics with classy communication
Designed:
- Logo
- Website
- Portfolio deck
- Brochures
- Profile kit
Digital Presence & Marketing Setup
Built a highly visual, aspirational Instagram strategy
Content buckets included:
- Chandni’s personal expertise
- Before-After project stories
- Transparent design process
- Behind-the-scenes client experiences
Created an SEO-optimized website & strong Google presence
Generated inbound organic leads within 90 days
Sales & Client Conversion Systems
- Crafted pitch decks for residential & commercial prospects
- Structured proposal & quotation templates
- Mapped client journey from: Inquiry → Closure → Execution → Referral
Brand Credibility & Media Positioning
- Positioned Chandni as: “Not just a designer, but a design consultant & visionary”
- Leveraged her past work with leading real estate developers for trust-building
- Created content to showcase her thought leadership, design process & client testimonials
The Impact
- Brand Identity
- Operations
- Lead Generation
- Client Profile
- Revenue
- Personal Brand
- Launched a luxury-class brand from scratch
- Built backend & client handling systems for smooth execution
- 90% of initial projects through organic & referral marketing
- Delivered high-end residential & commercial projects
- Structured high-ticket project pricing for strong profits
- Positioned Chandni as a premium designer & industry expert
